Category: Digital Marketing Tips
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Planning an Email Marketing Calendar for the Holiday 2023 Season
As the holidays draw near, it’s time for many businesses to gear up for their busiest time of the year. And a holiday email marketing calendar can help you plan for a successful season. To ensure you don’t miss out on this opportunity, let’s take a look at how and why you should start planning…
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Marketing Lessons From The Upheaval at Twitter (X corp), Reddit, and Threads
There have been many changes in the social media landscape this year, with Twitter (X), Reddit, and Threads all making headlines. Here is a quick recap of the saga and the marketing lessons you need to know for your business. TURBULENT TIMES FOR SOCIAL MEDIA 2023 has been a year of social media upheaval, with…
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Making Your Logo Design a Success
Whether starting a new venture or giving your existing business a facelift, embarking on a logo design journey can be the key to giving your company a distinctive face among the competition. A well-designed and attractive logo has the power to make your brand unforgettable and, ultimately, successful. The thought of making such a significant…
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Key Google Analytics Metrics for Business Owners to Watch
Google Analytics is a valuable tool that can provide a wealth of data about your website’s performance. However, the vast amount of data available in your analytics dashboard can be overwhelming. This post aims to demystify Google Analytics for you, highlight the most important metrics you should be tracking for your website, and show you…
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Supercharge Your Business Growth: Effective Strategies to Expand Your Email List
In today’s digital landscape, building and nurturing an engaged email list is essential for businesses looking to establish meaningful connections with their audience. In fact, it can be one of the most valuable marketing tools at your disposal. What do I mean by engaged? Your email list should be a collection of individuals who have…
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Why Your Local Business Needs Digital Marketing
Small businesses can reach new customers and grow faster by investing in their website, search engine optimization, social media, and email marketing to connect with current and potential customers online. Digital marketing has revolutionized the way businesses interact with their customers. It has become an essential component of any marketing strategy, and for a good…
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How to make your small brand look BIG
7 common mistakes small business owners make that hurt their brand and lower sales If you are a small or medium business owner, it can be daunting as a smaller fish competing in a massive pond crowded with much bigger fish. Many of our clients tell us they want to make their smaller brands look…
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5 Reasons Why Online Reviews Matter
Online reviews for businesses are everywhere and have become a vital component of the purchasing decision for many people. From simply finding “the best burrito near me” to researching and selecting a realtor to help you buy a home, looking up reviews on sites like Google My Business, Yelp, TripAdvisor, and Zillow increasingly guide the…
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Confessions of a Digital Marketer and Small Business Owner
We’re excited to launch our new blog as a digital marketing resource for startups and small businesses. Check back for a steady stream of tips, tricks and advice on social media, content marketing, SEO and more. But first, there’s a certain confession I’d like to make. I have a confession. We have largely neglected marketing…