Planning an Email Marketing Calendar for the Holiday 2023 Season 

As the holidays draw near, it’s time for many businesses to gear up for their busiest time of the year. And a holiday email marketing calendar can help you plan for a successful season.  

To ensure you don’t miss out on this opportunity, let’s take a look at how and why you should start planning an email marketing calendar for the Holiday 2023 season. Whether you’re a seasoned email marketing pro or just starting out, this guide will help you leverage the power of strategic planning for a successful holiday email campaign. 

Why an Email Marketing Calendar Matters

The time to start planning for the holidays starts now—an estimated 50% of consumers expected to begin their holiday shopping before November. The holiday season can get hectic, but a content calendar streamlines your email marketing efforts. You can schedule emails in advance, freeing up your time to focus on crafting compelling content and monitoring campaign performance. 

As we’ve talked about previously, email marketing typically has a higher conversion rate and greater return on investment than advertising on social media. Your marketing budget will often go further and have a greater impact with emails. Whether promoting seasonal offers, nurturing leads, or driving sales, having a calendar ensures that every email you send serves a strategic purpose. 

How to Start Planning Your Holiday 2023 Email Marketing Calendar

Set Clear Email Marketing Objectives

Begin by defining your email marketing goals for the holiday season. Are you aiming for higher conversion rates, increased revenue, or boosting customer engagement? Your objectives will guide your email content and strategy. 

Segment Your Audience

Segment your email list based on demographics, past behaviors, and purchase history. This segmentation allows you to tailor your email content to specific groups, increasing relevance and engagement. 

Brainstorm Email Content Ideas

Get creative with your holiday email ideas. Consider sending out gift guides, exclusive offers, holiday-themed newsletters, and personalized recommendations. The more varied your content, the more likely you are to capture your audience’s attention. 

Create Your Email Marketing Calendar

Use an email marketing platform or a spreadsheet to create your email marketing calendar template. Assign specific send dates and times for each email campaign, including promotional emails, seasonal greetings, and special offers. 

Monitor and Tweak Your Strategy

Keep a close eye on your email campaign’s performance. Use analytics to track open rates, click-through rates, and conversion rates. Adjust your strategy as needed to optimize results. 

Don’t underestimate the importance of testing different elements of your email campaigns. Try A/B testing different subject lines, calls-to-action, and email designs to optimize your results and achieve even greater success with your holiday campaigns. 

“Tree-t” Yourself to Expert Holiday Email Marketing Guidance 

Planning your email marketing strategy for the Holiday 2023 season will help simplify your sales calendar around the holidays. A calendar will help guarantee consistency, set out your marketing objectives, save time, and deliver a memorable holiday experience to your subscribers’ inboxes.  

Download a Free Email Marketing Calendar for 2023

Need help getting started? Contact us to see how we can help your business “sleigh” the competition and maximize your sales potential. You can also download our FREE email marketing calendar (PDF).

Happy planning, and here’s to a successful Holiday 2023 email marketing campaign! 

Marcy Spiker Avatar