Tag: digital marketing
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Image Alt Text: One Simple SEO Fix That Also Improves Website Accessibility
Improve your website’s SEO and accessibility in one step. Learn how to write effective image alt text with real examples, a checklist, and expert tips.
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The Zero-Click Era: Challenges & Opportunities for Content Creators
The rise of AI and zero-click searches is reshaping how businesses connect online, but high-value, original content matters now more than ever.
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Essential Online Listings for Small Businesses: Google, Yelp, Bing & More
From Google to Yelp to Bing Places—we break down the must-have listings every business should claim.
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How Smart Small Businesses Allocate Their Marketing Budget
Make every marketing dollar count by learning how to prioritize your budget for stronger ROI, faster growth, and better results at every stage of business.
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Using AI for Email Marketing in 2025: Why Human Expertise Still Matters
AI enhances email marketing through hyper-personalization and automation, but requires strategic human oversight to maximize its effectiveness.
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How Much Should Your Business Spend on a Marketing Budget?
Setting a marketing budget is key to sustaining growth. Learn how to determine the correct marketing spend for your business.
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Celebrating 12 Years as a Woman-Owned Business During Women’s History Month
We celebrate Women’s History Month and our 12th year supporting diverse organizations’ digital growth as a woman-owned agency.
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The Hidden Trap: Why SMBs and Startups Can’t Afford to Ignore Marketing
Many small businesses delay marketing, but without it, growth stalls. Learn why early investment in promotion is key to long-term success.
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How to Use Analytics to Elevate Your Content Strategy
Read how data-driven insights can elevate your content strategy.
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Should You Use WordPress for Your Business Website in 2025?
WordPress may not be the best fit for every business website. Here are some things to consider when choosing.
