Author: Steven Wolpern
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How Much Should Your Business Spend on a Marketing Budget?
Setting a marketing budget is key to sustaining growth. Learn how to determine the correct marketing spend for your business.
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The Hidden Trap: Why SMBs and Startups Can’t Afford to Ignore Marketing
Many small businesses delay marketing, but without it, growth stalls. Learn why early investment in promotion is key to long-term success.
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CMS Alternatives to WordPress
We compare Craft CMS, Drupal, Joomla, Shopify, Squarespace, and more to help you find the best fit for your business.
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Should You Use WordPress for Your Business Website in 2025?
WordPress may not be the best fit for every business website. Here are some things to consider when choosing.
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Beginner’s Guide to Selecting SEO & SEM Keywords for Your Business
Whether you’re using paid Search Engine Marketing (SEM) or relying on organic Search Engine Optimization (SEO), your business’ success online heavily depends on your choice of keywords. But how do you select the right ones?
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Boost Your Business’s Online Presence By Combining SEO and SEM
See how you can combine SEM and SEO to bring more traffic to your website and grow your business.
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Why SEO and SEM Are Essential to Growing Your Business Online
Learn why SEM and SEO are critical digital marketing strategies that you should be using to promote your business and generate leads.
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12 Crowdfunding Marketing Tips for a Successful Kickstarter
Read our tips on creating a Crowdfunding campaign page, building pre-launch buzz, and navigating the complexities of social media promotion.
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Why Your WordPress Site is Slow and How to Make It Faster
Your WordPress website’s speed matters. See how to unlock its full potential and boost user experience and SEO ranking.
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A Review of AI Website Builders for Business Sites
A new crop of AI tools promises to simplify and accelerate the website creation process. Will AI help you build a new website for your business?