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An electronics solutions provider
Web Development.

KAGA FEI America is a customer-focused electronics solutions provider headquartered in Silicon Valley. The company partners with manufacturers that offer unique technologies and services covering a broad spectrum of products, including memories, GNSS receivers, precision timing modules, AI inference processors, high-performance system boards, active optical cables, power supplies, and many more.

Objective

KAGA FEI America wanted a website that conformed to the brand guidelines of their parent company in Japan while improving on that foundation. They also later needed a faceted product selection tool and e-commerce features added to the site to handle customer orders.

Solution

Our design for the new site builds on the parent company’s brand guidelines while fine-tuning the aesthetics for a US audience and improving usability. We customized WooCommerce to implement the faceted search and e-commerce features.

Impact

The new KAGA FEI America website boasts a modern, visually striking look that sets it apart from the competition. As the needs of the KAGA FEI America team have grown, we have leveraged the WordPress ecosystem of tools to add features and capabilities over time.

Technology & Deliverables

E-commerce
Graphic Design
Javascript
Managed Hosting
PHP
UX Design
Web Care Plan
Website Design
WooCommerce
Wordpress

A Visually Striking Design

KAGA FEI America’s parent company in Japan utilized a bold design for its website. The US team needed to stay faithful to this branding direction but improve on it for a US audience. Our design team did an excellent job translating the brand vision into a visually striking design that improved on the original. The KAGA FEI America site is snappy, well-organized, fully mobile responsive, and built with WordPress for easy maintenance and updates.

Drag the slider to compare the website. The original is on the left. The redesigned website is on the right.

Old New

Feature-Rich Catalog

KAGA FEI America added a new product line of wireless modules with a wide range of features to their offerings in 2023. Since the client plans to add more e-commerce features to their site soon, we recommend building the product catalog and parametric search capabilities for the wireless modules using a custom implementation of WooCommerce. The wireless module pages include faceted product selection and search, individual product detail pages, and a documentation library.  

Feature Rich Website
Feature Rich Website
Custom Order Forms

Custom Order Forms

Our client needed a custom order form to support a manual order workflow. Their eventual goal was to move toward online orders, but they needed the manual solution launched quickly for a partner. We used Gravity Forms to rapidly and cost-effectively deliver a multi-stage order form well-suited to a manual workflow.

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