Construction Viz - Digital Agility Media

Project management perfected

Advertising. Branding. Content Marketing. Email Marketing. Social Media Marketing. Web Development.

Construction Viz is a powerful and flexible project management software solution for construction teams that is available in the cloud, on-premise, or as à la carte apps for Microsoft SharePoint and Microsoft 365.

Objective

Lydon Solutions tapped Digital Agility Media as their marketing partner to launch Construction Viz as a standalone offering to complement their bespoke project management solutions. They needed help creating a logo and branding, building a new website, and ongoing management of marketing programs.

Solution

We collaborated closely with Lydon Solutions to get the Construction Viz brand off to a strong start. Our team designed a new logo and suite of app icons for Construction Viz building off the established parent brand. We created a mobile responsive website and now provide ongoing consulting and support for various digital marketing programs.

Impact

Construction Viz achieved a successful product launch with several large construction organizations currently using the solution to manage billion-dollar projects. Our team helps support the product’s success with regular blog posts, social media advertising, email marketing, WordPress web care, and ongoing consulting.

Technology & Deliverables

Mobile Responsive WordPress Website

We delivered a bespoke WordPress website that is dynamic and modern, easy to navigate, and fully mobile responsive.

Since each of the Construction Viz apps can be mixed and matched or used individually, each needed to have its own landing page experience. At the same time, we focussed on navigation and design elements to facilitate cross-promotion between apps. This ensures that visitors who arrived on the site directly onto an individual app page through search or advertising can readily discover other offerings in the overall suite.

Stepped up to the Challenge

“For our Construction Viz product, we needed a fresh marketing approach for brand awareness that differed but was still relatable to our services website. Digital Agility Media stepped up to the challenge and not only designed our brochures, trade show banners, website, and newsletters, they have also helped us build a marketplace where we can sell our applications. We let them “run with it,” and we are incredibly fortunate to have worked with such a creative team.”

Jeff Lydon
President of Lydon Solutions

A New Logo and Brand Identity

We started with a new logo and brand identity for Construction Viz. The goal was to make Construction stand on its own as a distinct entity while also building on the existing Lydon Solutions brand.

Custom App Icons

Construction Viz includes a large and growing suite of apps, each requiring a unique icon.

Advertising

Our team provides turnkey advertising services, including design, copywriting, and project management for print, digital, and social media.

Content Marketing

The Lydon Solutions team generates a lot of content. We help them re-use and re-purpose that content on the Construction Viz blog and elsewhere.

When building the website, we ensured that the blog section was attractive and had elements encouraging readers to read other articles and join the mailing list.

Email Marketing

Digital Agility Media manages email marketing for Lydon Solutions, integrating content and promotional material for Construction Viz into the company newsletter and e-blasts.

Collateral

Our team provides design and copywriting for various print and digital collateral for Construction Viz.

Event Marketing

The Lydon Solutions team attends multiple targeted industry events promoting Construction Viz. Our team designed the booth décor and giveaways.