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A new landing spot on the web
Social Media Marketing. Web Development.

Located in Porterville, California, the Landing 13 restaurant features creative and eclectic food inspired by worldwide cuisine, over 32 beers on tap, and a venue for live events and concerts.

Objective

The Landing 13 management team faced the challenge of launching a restaurant in the middle of a global pandemic. They turned to Digital Agility Media to design and develop a website and print menu that captured the dynamic and modern vibe they envisioned for their new eatery.

Solution

We delivered a bespoke WordPress website that is eye-catching, easy to navigate, and fully mobile responsive. A custom-built event section highlights upcoming concerts with a drill-down page for individual performances. The Landing 13 team liked the website menu so much that they asked us to provide a physical, print-ready design file for use at the restaurant.

Impact

Landing 13 is a popular new restaurant and live music venue in the San Joaquin Valley. The team tells us that they have received ample positive feedback about the new website, menu, and event listings.

Technology & Deliverables

Facebook
Graphic Design
PHP
Web Care Plan
Website Design
Wordpress
Yelp

A Mobile Responsive WordPress Website

Build on the Brand

Landing 13 was a new venture. Besides some menu ideas, they had a logo, pictures of the venue undergoing renovation, and a few paint swatches. In other words, a mostly blank slate brand-wise.

Because Landing 13 was at an early stage when they started working with us, we knew that the web design would provide a foundation for the brand’s look and feel. We worked closely with their team to understand their brand vision (mood, voice, and presentation) and target customer.

Our initial presentations to the client were about getting their feedback on potential color schemes, fonts, and design elements.

An Easy to Update Website

Landing 13 signed up for our web care plan for painless and turnkey website maintenance and support. But they wanted to be able to make simple site edits themselves without needing to be WordPress experts. We added theme settings to the admin dashboard to streamline the update workflow.

Make the Logo Pop

The Landing 13 logo, while attractive and thematically appropriate, presented a small design challenge. The round logo and its font looked small on the header menu, undercutting the new brand’s visibility.

We added an animation to the home page to address this concern. The home page prominently features a large version of the Landing 13 logo on page load. Then, when the user scrolls down, the logo tucks up into the sticky header.

An Easy to Update Website

Landing 13 would host multiple events each week. The client wanted to make it easy for people in their area to find out about concerts and performances. We created a custom event listing page with drill-downs to individual details. Building on the above requirement, we made events easy for the Landing 13 staff to manage and update.

Get the Menu Right

Many restaurant websites have a poor user experience for their menus. Our designer gave the Landing 13 menu extra attention to ensure it looked great on desktop and mobile devices. The Landing 13 team liked the design so much that they asked us to create a print-ready file for their physical menus.

What You See is What You Get

We’ve taken the menu a step further with a custom feature enabling mobile responsive previews and a larger lightbox view of food images.