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Consulting

GigaDevice is a leading fabless company engaged in advanced memory technology and IC solutions. The company provides a wide range of high-performance Flash memory and 32-bit general-purpose MCU products.

Objective

GigaDevice approached us to redesign their website for a global audience. Key goals of the redesign included a more modern and sleek look-and-feel, mobile responsiveness, a new parametric search feature for their products, and localization for English and Chinese audiences.

Solution

Our team provided a fresh and modern mobile-responsive website redesign for GigaDevice using WordPress. The site features custom parametric search tools, including a product finder, competitive part search, and a locator for local resellers and distributors. We later added multilingual support to the website.

Impact

The redesigned GigaDevice website serves the company’s global customer base in English and Chinese. Website performance has improved dramatically with the redesign, including faster page loads, higher traffic, and increased conversions.


Technology & Deliverables

Mobile-responsive WordPress website

The original GigaDevice website was not mobile responsive and looked dated compared to other semiconductor companies. Our design team delivered a look-and-feel that matched the client’s vision for a modern and easy-to-navigate website more comparable to their competitors.

Parametric search tools

GigaDevice offers hundreds of Flash and MCU products with very detailed technical specifications. Building a custom product finder with robust parametric search functionality was an essential requirement.

We also provided an embedded version of the product finder so that each product family and series page offers search capabilities.


Our team built a fully mobile-responsive product finder, setting GigaDevice apart from several competitors who only had desktop-oriented or mobile-app product search tools.


English & Chinese multilanguage support using WPML

GigaDevice’s customers, partners, and staff gave enthusiastically positive feedback on the new English-language site. As a result, GigaDevice asked us to add multilingual support to the WordPress website to turn it into a truly global website to consolidate the English and Chinese versions.  

We used the WPML plugin to add multilingual support and helped GigaDevice select and work with a third-party translation vendor.

Simplified content updates

GigaDevice wanted the new website to be easier to update compared to their original.

One way we accomplished this requirement was by enabling spreadsheet imports. Using spreadsheets meant that the GigaDevice product teams could use Excel templates to streamline updating data for the hundreds of parts and thousands of cross-reference replacements featured on their new site. 

WordPress web care plan

Our team provides turnkey WordPress web care, handling software updates, data imports, and being available for troubleshooting and bug fixes to keep the GigaDevice website running smoothly.

Email Marketing

We have helped GigaDevice keep in touch with potential leads and prospects via turnkey email marketing support.

So, are you in?

We have helped multiple businesses take their digital marketing to the next level. Do you want to be another success story? Schedule a no-obligation, free consultation with our team today to get started.

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