Starting your small business’s online journey?
In today’s digital-first world, showing up where your customers search is essential, not optional. Whether you’re a bakery, plumber, consultant, or retail shop, having your business listed on trusted online directories can make the difference between being discovered or overlooked. These platforms don’t just drive visibility; they build credibility, boost search rankings, and connect you with ready-to-buy local customers.
To help get you started on the right foot, we’ve outlined the must-have listings every small business should claim.
Must-Have Online Listings to Get Found by Customers
1. Google Business Profile
Google dominates local search. Claim your listing at Google Business and make sure to:
- Complete your contact info and hours
- Add quality photos of your products or space
- Request and respond to reviews (Read “5 Reasons Why Online Business Reviews Matter“
2. Yelp for Business
Known for restaurants, but powerful for all local services. Sign up at https://business.yelp.com/ . Highlight your strengths with:
- Clear categories and photos
- Engaging business descriptions
- Active review management
3. Bing Places for Business
Don’t overlook Bing—it powers search for Microsoft and Amazon devices. Visit bingplaces.com to:
- Easily import your details from Google Business Profile to save time and keep your listings consistent
- Reach voice-search users (via Cortana, Alexa)
- Boost visibility on Bing Maps
4. Facebook & Instagram Business Pages
Great for content and engagement. Make sure to:
- Use branded profile and cover images
- Post regularly with behind-the-scenes content or promotions
5. LinkedIn Business Page
Perfect for B2B and professional credibility. Share your expertise, company milestones, and employee stories.
6. Additional Listings to Consider
- Nextdoor: Hyperlocal visibility in neighborhoods
- Apple Maps: Especially useful for iOS users
- Trustpilot or Angi: For industries like home services or e-commerce
7. Keep it Consistent
Ensure your business name, address, and phone number are identical across platforms to help strengthen your local SEO.
Get Discovered. Get Results.
Claiming your business’ online listing are just part of creating a marketing strategy focused on delivering results. Read our blog, How Smart Small Businesses Allocate Their Marketing Budget, for more insights on setting priorities for growth.
Ready to get listed and found? Contact us today and let our team handle your digital presence setup from start to finish!
